Brand portfolio

Playgram

Gambling

Brand overview & campaign history

PlayGram is a cryptocurrency gambling brand introduced as “The Telegram Casino.” Its positioning focused on bringing casino entertainment into Telegram, combining a mobile-oriented gaming experience with a community where players could discuss games, sports and cryptocurrency.

2Campaigns managed
0Active
2Completed

About the brand

PlayGram built its identity around making Telegram the entry point to its casino experience. The brand introduced itself to Bitcointalk and Altcoinstalks in May 2024, using public discussions to answer questions and gather feedback. Community participation formed part of its message, including opportunities for players to comment on future development.
Campaign history

Campaigns for this brand

Completed

PlayGram Signature Campaign | The Telegram Casino

I managed PlayGram’s Bitcointalk signature campaign across 30 campaign weeks, between June 3, 2024, and January 5, 2025. The promotion introduced its Telegram casino, offering eligible participants up to $100 per week.

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Completed

PlayGram Review Campaign | Telegram Casino User Feedback

I managed PlayGram’s Bitcointalk review campaign from June 11 to June 30, 2024. The campaign sought 20 participants to test its Telegram casino and share their experiences, with a $20 BTC reward for each accepted review.

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