I managed PlayGram’s Bitcointalk signature campaign across 30 campaign weeks, between June 3, 2024, and January 5, 2025. The promotion introduced its Telegram casino, offering eligible participants up to $100 per week.
Thirty campaign weeks introducing PlayGram’s Telegram casino to the Bitcointalk community.
The client’s goal
PlayGram wanted to build recognition and a community presence among cryptocurrency users interested in casino entertainment. The objective was to introduce its Telegram-based offering and encourage discussion through the brand’s official announcement thread.
The approach
I organized coordinated signature, avatar and personal-text placements for Sr. Members and higher-ranked participants. Constructive contributions were required, with eligible local-language discussions permitted. Members active in gambling discussions were particularly relevant to the campaign’s intended audience.
What I managed
I held the marketing budget and handled participant coordination, branding checks, activity reviews and weekly reward calculations. The campaign paid $4 per eligible post for up to 25 posts weekly, following a Saturday-to-Friday UTC schedule. I also monitored available funding and communicated campaign updates.
Results and evidence
The engagement completed 30 campaign weeks within the June 2024–January 2025 period. Its public Bitcointalk thread provides the historical reference for the campaign. The published reward structure allowed each participant to earn up to $100 weekly, with no minimum posting requirement.
Campaign details
PlayGram’s Telegram positioning gave the campaign a specific product experience to introduce. Forum signatures created opportunities for discovery, while the announcement thread offered a place for readers to ask questions about the service. Maintaining that connection across 30 campaign weeks supported a continuing community presence beyond the initial launch.
