Press Release & Article
Zeto High-DR Press Release Distribution Campaign
Completed · Launched 2026-10-13 · Ended 2026-10-17
I managed Zeto’s October 2026 press release campaign, introducing its browser-based Bitcoin-to-Monero atomic swap service through a broad publication network. The distribution report lists placements with Domain Ratings as high as 92 and 91.
The client’s goal
Zeto wanted to explain its offering beyond its existing community channels. The objective was to present its browser-based approach to peer-to-peer BTC-to-XMR swaps in a clear announcement suitable for wider online distribution.The approach
I centered the announcement on how users access Zeto and what distinguishes its service: the eigenwallet swap protocol, locally managed Bitcoin keys, peer-to-peer liquidity discovery, and recovery tools for interrupted transactions.The distribution combined high-DR news and financial portals with a wider syndication network. This gave the campaign both prominent publication placements and broader dissemination of a consistent message.
What I managed
I coordinated the press release campaign from content preparation through distribution and reporting. My work included organizing the announcement, managing the publication process, and reviewing the delivery report for the client.The report brought publication references and domain metrics together in one record. I keep the outlet list and individual links confidential in this public portfolio.
Results and evidence
The distribution report, dated October 13, 2026, records:- 540 publication entries across the distribution network.
- 48 entries with reported Domain Ratings of 80 or higher.
- Leading reported DR scores of 92, 91, 82, and 80.
These are report-listed placements, including syndicated publications. They should not be interpreted as 540 independent editorial endorsements or unique publisher groups.
The report documents distribution rather than verified article readership, customer conversions, or search-ranking improvements. Outlet identities and publication URLs are withheld from this public case study.
Campaign details
This campaign added a different communication format to my work with Zeto. Its signature campaign provided recurring forum exposure; the press release gave the business a single, structured announcement explaining its product.The challenge was to make a technical subject understandable without losing the details that distinguish the service. The campaign therefore focused on browser access, user-controlled keys, and the underlying swap process rather than relying on broad privacy slogans.