I managed Zellix’s two-week signature campaign across Bitcointalk and Altcoinstalks, launched in November 2024. With a weekly budget of $1,100–$1,200, the campaign introduced its crypto-enabled Amazon shopping service to audiences on both forums.
The client’s goal
Zellix wanted to build recognition among cryptocurrency users interested in spending digital assets on everyday purchases. The objective was to introduce its shopping service and encourage potential customers to explore how ordering supported Amazon products through Zellix worked.The approach
I coordinated signature advertising on two cryptocurrency forums, using consistent brand messaging with participation requirements tailored to each community. Signatures, avatars and personal text carried the campaign message, while official announcement threads provided a place for product questions and discussion.What I managed
I held the campaign funds and handled participant coordination, branding checks, activity reviews and weekly reward calculations across both versions. On Bitcointalk, the published per-post rates were $2 for Sr. Members, $2.34 for Hero members and $2.67 for Legendary members. Both versions allowed up to 30 eligible posts weekly, with no minimum posting requirement.Results and evidence
The campaign completed two weeks across Bitcointalk and Altcoinstalks with a weekly budget of $1,100–$1,200. The public campaign threads preserve its advertising brief and participation framework, alongside a spreadsheet reporting reference. Both versions were subsequently marked as paused.Campaign details
Zellix offered a practical message for this audience: cryptocurrency could be used for familiar online purchases. Running the promotion on both forums created two community entry points for that message. Each version retained its own reward structure and contribution standards, allowing me to manage them together while respecting their differences.
