I managed The Change’s signature campaign across Bitcointalk and Altcoinstalks for five campaign weeks, between August 9 and September 15, 2024. The promotion introduced its cryptocurrency exchange service to both forum communities.
Five campaign weeks introducing The Change exchange across two cryptocurrency forums.
The client’s goal
The Change wanted to build recognition among cryptocurrency users exploring exchange services. The objective was to establish a recurring brand presence and encourage interested readers to learn more about the platform.
The approach
I coordinated signature advertising on two forums, maintaining a consistent brand message while organizing participation separately for each community. This gave the exchange two distinct settings for reaching cryptocurrency audiences during the engagement.
What I managed
I handled participant coordination, campaign communications, activity reviews and weekly reward administration across both versions. Separate participation records helped keep the work organized while providing the client with one point of contact.
Results and evidence
The engagement completed five campaign weeks within the August 9–September 15, 2024 period. Public threads on Bitcointalk and Altcoinstalks provide historical references for the two versions. The supplied campaign title advertised a $50 weekly reward.
Campaign details
This promotion used The Change Ltd branding associated with the exchange at the time. Recording that original identity alongside both forum versions preserves a clear connection between the historical advertising engagement and the brand’s wider portfolio.
