The Change Review Campaign | Two Rounds of User Feedback

The client’s goal

The Change wanted firsthand perspectives on its cryptocurrency exchange service. The objective was to encourage product evaluation and gather feedback that could help the team understand the customer experience.

The approach

I organized the engagement into two separate review rounds, each with its own budget and public campaign thread. This provided a defined structure for coordinating participation and collecting submissions.

What I managed

I handled participant communications, review coordination and submission administration across both rounds. My responsibilities included keeping campaign records organized and assessing contributions against the relevant campaign requirements.

Results and evidence

The engagement comprised two review rounds with a combined budget of $2,000. Separate Bitcointalk threads provide the historical references, with the supplied campaign title advertising earnings of up to $100 plus an additional $5. Final reviewer counts and total payouts are not included in this case study.

Campaign details

These dedicated review rounds complemented The Change’s wider promotional activity during the same period. While signature advertising introduced the brand and the bounty campaign combined several participation tasks, this engagement placed product feedback at the center of the brief.