I managed SWGT’s Bitcointalk signature campaign across 23 campaign weeks, between January 22 and July 5, 2024. With a weekly budget of $1,000–$1,300, the campaign introduced the project’s blockchain ecosystem and freelance marketplace ambitions to cryptocurrency audiences.
The client’s goal
SWGT wanted to build recognition for Smart World Global Token and explain its proposed applications in transportation, logistics and freelance work. The objective was to encourage community interest and direct readers toward the project’s official announcement thread.The approach
I organized a fixed-reward signature campaign for Sr. Members and higher-ranked participants. Members displayed coordinated signatures, avatars and personal text, with constructive contributions required. Eligible local-language participation was permitted, allowing the campaign to reach different language communities.What I managed
I held the marketing funds, published weekly balance updates and handled participant coordination, branding checks and activity reviews. The supplied terms offered $40 per qualifying week, paid in BTC, with a minimum of 20 eligible posts. I also maintained spreadsheet comments and coordinated payment information.Results and evidence
The engagement recorded 23 campaign weeks with a weekly budget ranging from $1,000 to $1,300. Its public Bitcointalk thread provides the historical campaign reference. The published participation framework defined post eligibility, weekly reward conditions and funding updates.Campaign details
SWGT’s brief brought together several product themes, so the campaign needed a consistent message connecting them to the wider ecosystem. Signature advertising provided an introduction, while the announcement thread offered space for more detailed questions. The fixed weekly reward model also gave participants a clear contribution threshold rather than a per-post payment structure.
