Community Engagement
Sociogram Airdrop Campaign for Bitcointalk OGs
Completed · Launched 2025-03-06 · Ended 2025-06-05
I managed Sociogram’s airdrop campaign aimed at established Bitcointalk community members. Announced in March 2025, the promotion introduced the Web3 social platform through an offer presented as its first airdrop for Bitcointalk OGs.
The client’s goal
Sociogram wanted to connect with an established cryptocurrency audience and encourage interest in its social ecosystem. The campaign focused its message on longstanding forum members rather than a broad, untargeted audience.The approach
I positioned the campaign around a specific community: Bitcointalk OGs. A dedicated bounty thread gave the promotion a public reference point and connected Sociogram’s introduction with the forum audience it wanted to reach.What I managed
I handled the campaign’s public coordination on Bitcointalk and participant-facing communication. My role supported Sociogram’s outreach to the forum community through the dedicated airdrop announcement.Results and evidence
The supplied campaign record spans March 6 to June 5, 2025. Its title documents the intended Bitcointalk audience and the promotion’s positioning as a first airdrop for that community.The information provided does not establish the reward allocation, eligibility thresholds, number of recipients or completed distributions. Those figures are therefore excluded from this campaign record.
Campaign details
The campaign connected an established discussion forum with a newer Web3 social environment. Its distinctive angle was the audience itself: people already familiar with cryptocurrency communities and online participation.I retain the engagement in my portfolio as an example of focused community outreach. The record documents the promotion without treating the announcement alone as proof of user adoption or sustained activity on Sociogram.