I managed SellDefi’s two-week Bitcointalk signature campaign from January 22 to February 8, 2023. The campaign introduced its Bitcoin-based digital file-selling service, with advertised participant rewards of up to $75 per week.
The client’s goal
SellDefi wanted to reach cryptocurrency users interested in selling downloadable products. The objective was to introduce its upload-and-share model to potential sellers seeking a way to accept Bitcoin without building their own online store.The approach
I organized signature advertising around a straightforward message: earn Bitcoin by selling digital files. Participating members carried that message alongside their forum contributions, creating opportunities for readers to discover the platform and explore its purpose.What I managed
I handled participant coordination, campaign communications, activity reviews and reward calculations. My responsibilities included maintaining participation records and administering the promotion throughout its two campaign weeks.Results and evidence
The engagement completed two campaign weeks within the January 22–February 8, 2023 period, with a stated budget of $800–$1,000. The public thread preserves the campaign history, including a first-week payment announcement.Campaign details
This promotion began shortly after SellDefi’s introduction to Bitcointalk in January 2023. Its message focused on a practical use for Bitcoin: payments for downloadable products. The short engagement forms part of the platform’s early marketing history, preceding its February 2024 closure.
