I managed Moon.win’s two-week Bitcointalk signature campaign from March 19 to April 2, 2023. The campaign introduced its Web3 dice and gambling platform before being placed on hold because the available campaign funding was running low.
The client’s goal
Moon.win wanted to build recognition for its blockchain gaming platform within the cryptocurrency community. The objective was to introduce its dice game and encourage members to explore the service through its official announcement thread.The approach
I organized a rank-based signature campaign with rewards tied to eligible forum contributions. Participants carried the brand’s message through their profiles and were encouraged to engage with Moon.win’s announcement thread, connecting advertising with a place for product discussion.What I managed
I handled recruitment, participant coordination, campaign records and weekly activity administration. I also monitored the available campaign funds and communicated the pause, making clear that members could remove their signatures and avatars while further activity was on hold.Results and evidence
The campaign ran for two weeks, with a published acceptance list of 12 participants. Its public thread records the launch and the April 2 funding-related hold announcement. The documented outcome was a short advertising engagement followed by a clearly communicated pause.Campaign details
The campaign’s closing stage centered on funding visibility. When the escrow balance became insufficient to support continued activity, I informed participants rather than leaving their obligations unclear. This gave members a clear stopping point and released them from maintaining the campaign branding during the hold.
