I managed MoneyPot’s Bitcointalk signature campaign across 20 campaign weeks, between August 20, 2023, and January 12, 2024. The promotion introduced its crash-gaming platform through forum advertising, rank-based post rewards and a weekly participant bonus.
Twenty campaign weeks introducing MoneyPot’s crash-gaming platform to Bitcointalk.
The client’s goal
MoneyPot wanted to build brand recognition and encourage lasting interest among cryptocurrency gamblers. The objective was to introduce its platform while inviting members to discuss their experiences and offer suggestions through the official announcement thread.
The approach
I focused participation on relevant conversations by requiring at least five weekly posts in Gambling and Gambling Discussion. Coordinated signatures, avatars and personal text carried the brand message, while constructive-content requirements and restrictions on AI-written posts guided eligibility.
What I managed
I held the marketing funds and managed participant coordination, branding checks, activity reviews and reward calculations. Reporting followed a Thursday-to-Wednesday UTC schedule, with up to 25 eligible posts paid weekly. I also administered the $15 weekly bonus and reviewed evidence submitted about potential campaign-rule breaches.
Results and evidence
The engagement completed 20 campaign weeks. Published per-post rates ranged from $1.60 to $3 according to forum rank, with a separate $15 weekly bonus for one qualifying participant. The campaign’s stated budget was $750–$800, and its public Bitcointalk thread provides the historical reference.
Campaign details
The original brief anticipated approximately six months of advertising; the completed engagement recorded 20 campaign weeks. Its structure combined recurring brand exposure with participation in gambling discussions, giving MoneyPot a focused presence among readers interested in its product category.
