I managed Cryptomus’s signature campaign across Bitcointalk and Altcoinstalks, covering 20 campaign weeks between August 12, 2024, and January 28, 2025. The promotion introduced its cryptocurrency payment gateway, exchange and wallet services.
Cryptomus wanted to build recognition among cryptocurrency users and businesses exploring digital asset payments. The objective was to introduce its connected services to audiences with different needs, from managing a personal wallet to accepting customer payments.
The approach
I coordinated signature advertising across two cryptocurrency forums, keeping the central message focused on Cryptomus’s payment, exchange and wallet offering. Each forum provided a separate community setting for recurring brand exposure.
What I managed
I handled participant coordination, campaign communications, activity reviews and reward calculations across both versions. Maintaining separate participation records supported organized administration while giving the client one point of contact for the engagement.
Results and evidence
The engagement recorded 20 campaign weeks within the August 2024–January 2025 period. Public campaign threads on Bitcointalk and Altcoinstalks provide historical references for the two versions. The stated budget was $550–$700.
Campaign details
Cryptomus’s range of services gave this campaign several points of relevance to its audience. A merchant could be interested in payment processing, while an individual might explore the wallet or exchange. Bringing those services into a shared advertising message introduced the platform’s wider offering across both communities.
