I managed Coinplay’s Bitcointalk signature campaign from November 23, 2022, to April 13, 2023. The 20-week engagement promoted its cryptocurrency sportsbook and casino through recurring forum advertising.
The client’s goal
Coinplay wanted to establish recognition among cryptocurrency users interested in sports betting and casino entertainment. The objective was to keep the brand visible as potential customers explored gambling services within the Bitcointalk community.The approach
I organized a sustained signature campaign that placed Coinplay’s branding alongside participating members’ forum contributions. Running the promotion over multiple months gave readers repeated opportunities to recognize the name and explore its offering.What I managed
I handled participant coordination, campaign communications, activity reviews and weekly reward administration. Maintaining consistent records and clear updates supported delivery throughout the 20-week engagement.Results and evidence
The campaign completed 20 weeks between November 23, 2022, and April 13, 2023. Its public Bitcointalk thread provides the historical reference for the promotion. These dates document the duration of the engagement without implying unverified customer acquisition, revenue or advertising reach.Campaign details
This campaign followed Coinplay’s introduction to Bitcointalk in November 2022, extending its community advertising into April 2023. The longer engagement supported continuity beyond the initial announcement, keeping the brand present while forum members had time to become familiar with its services.
