I managed CCE CASH’s two-week Bitcointalk signature campaign from May 3 to May 19, 2025, with a weekly budget of $400–$500. The campaign introduced its account-free, cross-chain exchange service through branded profiles and constructive forum participation.
The client’s goal
CCE CASH wanted to build awareness and establish its brand within the Bitcointalk community. The objective was to introduce its exchange service to cryptocurrency users and encourage them to explore the platform and its official discussion thread.The approach
I recruited Sr. Members and higher-ranked participants to display coordinated signatures, avatars and personal text. Members were encouraged to try the exchange and share their experiences. Eligible local-language discussions were included, while post-quality requirements and board exclusions guided paid participation.What I managed
I held the marketing budget and managed participant administration, branding checks, weekly post reviews and reward calculations. Members could earn $3 per eligible post for up to 20 posts each week, following a Sunday-to-Saturday UTC schedule. I also handled campaign communications and monitored the available funding.Results and evidence
The campaign completed two weeks with a weekly budget of $400–$500. Its public thread documents the launch, reward structure and participation requirements, with a linked spreadsheet providing the reporting reference. The campaign period concluded on May 19, 2025.Campaign details
The brief connected advertising with firsthand product experience by encouraging participants to use CCE CASH before discussing it. Holding the marketing funds also gave me direct visibility into the campaign’s available budget, supporting clear communication about whether further participation could be funded.
