BetFury Signature Campaign - Up to $6.00 per post reward

The client’s goal

BetFury wanted sustained exposure and a stronger reputation within the crypto community. The campaign was planned as a long-term partnership, with an initial goal of at least one year and an approved budget to support that commitment.

The approach

I assessed applicants using post quality, profile history, influence and other relevant indicators, with individual rewards reaching $6 per eligible post. The original structure allowed up to 30 paid posts weekly without a minimum posting quota. Quality requirements, board exclusions and coordinated branding guided how participants represented BetFury.

What I managed

I handled recruitment, participant communication, post reviews, eligibility decisions and payment calculations. I held campaign funds, coordinated replenishments with BetFury and maintained weekly reporting. Management received a detailed private spreadsheet alongside participant-facing records, while I also communicated campaign revisions and the closing announcement.

Results and evidence

The closing statement records a 577-day campaign period and more than 70 participants who represented BetFury over its lifetime. The roster included 30+ members at one stage, with weekly budgets ranging from approximately $2,500 to $4,000+. The original announcement, revised thread and June 14 closing post document the campaign’s progression.

Campaign details

This became a working relationship built around regular coordination with BetFury’s team and the members representing the brand. As the campaign evolved, I carried its management into the revised format while maintaining communication with both sides. My closing message recognised the team’s cooperation and the participants’ contributions, marking a pause after more than a year and a half together.