Brand portfolio

Roxom

Miscellaneous

Brand overview & campaign history

Roxom is a Bitcoin-focused financial platform connecting cryptocurrency with global capital markets. Its services include access to tokenized equities, ETFs and other market instruments, alongside Bitcoin-backed borrowing. Bitcoin sits at the center of the platform, with supported stablecoins providing additional funding and payment options.

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About the brand

Built in Argentina, Roxom draws inspiration from an economy where people navigate pesos, dollars, stablecoins and Bitcoin. That experience shaped its ambition to build capital markets around Bitcoin as a base currency. The brand brings this vision into practical services, helping users explore investments and access liquidity against their BTC holdings.

Campaign history

Campaigns for this brand

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Roxom Signature Campaign | Trade the World in Bitcoin

I managed Roxom’s five-week Bitcointalk signature campaign, launched on December 21, 2025, with a weekly budget of $550–$600. The campaign introduced its Bitcoin-focused trading platform through branded profiles and constructive participation by Hero and Legendary members.

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