I managed Yo!Mix’s Bitcointalk signature campaign from January 11 to December 31, 2023. The engagement completed 50 campaign weeks with 30+ members and a weekly budget of $1,800–$2,400, advertising rewards of up to $200 per participant per week.
Yo!Mix’s 50-week signature campaign ran during 2023, before the later public exit-scam warnings.
The client’s goal
Yo!Mix wanted to build recognition for its Bitcoin mixing service within the Bitcointalk community. The objective was to maintain recurring brand exposure through participating members’ forum activity.
The approach
I organized a sustained signature advertising program around a group of 30+ participants. The weekly structure provided a consistent framework for reviewing contributions, calculating rewards and coordinating campaign updates throughout the engagement.
What I managed
I handled participant coordination, campaign communications, activity checks, weekly reward calculations and reporting. Managing the campaign across 50 weeks required consistent recordkeeping and attention to individual participation within the available budget.
Results and evidence
The campaign recorded 50 weeks of activity, involved 30+ members and operated with a weekly budget of $1,800–$2,400. Its public Bitcointalk thread serves as the historical reference. These figures document campaign delivery rather than verified customer acquisition, revenue or total expenditure.
Campaign details
My campaign engagement ended in December 2023. Public exit-scam warnings concerning Yo!Mix appeared afterward, including a dedicated Bitcointalk warning thread in April 2024. This case study distinguishes the advertising period I managed from those subsequent reports while preserving both as part of the brand’s history.
