Token Bounty Campaign
PEA.FARM DeFi Gaming Bounty Campaign | $1 Million SPEA Allocation
Completed · Launched 2021-06-29 · Ended 2021-12-19
I managed PEA.FARM’s community bounty campaign, promoting its DeFi gaming platform through Twitter activity, articles and videos. The campaign advertised a $1 million allocation in SPEA tokens, with registration and reporting organised through Google Forms and a master spreadsheet.
The client’s goal
PEA.FARM wanted to introduce its gaming ecosystem to a wider cryptocurrency audience and encourage people to explore the platform. The bounty combined social participation with original content to explain the project and connect interested users with its official Telegram community.The approach
I organised participation around clear entry requirements and separate submission processes. Participants needed to explore the website, join the official Telegram channels and publish proof of authentication. Twitter contributors submitted weekly reports, while article and video contributors followed dedicated registration and submission deadlines.What I managed
I coordinated the campaign thread, participant instructions, registration forms and master spreadsheet. My work included organising activity reports, checking submissions against the campaign requirements and communicating participation rules. These covered account eligibility, wallet accuracy and restrictions on duplicate accounts, spam and cheating.Results and evidence
The public Bitcointalk thread documents the bounty announcement, participation requirements and reporting structure. The campaign record spans June 29 to December 19, 2021, while the announcement specified an initial activity period of June 28 to July 24.The advertised $1 million figure represented the stated value of the SPEA token allocation; it should not be read as confirmed cash expenditure or independently verified rewards paid.
Campaign details
This campaign reflects the token-funded bounty model used by blockchain projects in 2021. PEA.FARM brought several promotional activities into one programme, with weekly Twitter reward distribution announced separately from article and video rewards.The structure required careful communication: participants had to submit reports through the correct forms, meet deadlines and provide an accurate wallet address at registration. Those operational details were central to keeping a campaign with several participation routes organised.