I managed Zeusmex’s short Bitcointalk signature campaign between May 30 and June 10, 2024, with a weekly budget of approximately $1,000. The campaign advertised rewards of up to $125 per week before closing following the exchange’s suspension of operations.
The client’s goal
Zeusmex wanted to introduce its instant cryptocurrency exchange and build recognition within Bitcointalk. The objective was to establish a community presence and encourage interested members to explore its official announcement thread.The approach
I organized a rank-based campaign for Sr. Members, Hero members and Legendary members. Participants used coordinated signatures, avatars and personal text, with constructive contributions required. Eligible local-language posts were permitted, and there was no minimum weekly posting requirement.What I managed
I held the marketing budget and handled participant coordination, branding updates, activity reviews and reward calculations. Rates were $3 per eligible post for Sr. Members, $4 for Hero members and $5 for Legendary members, with a maximum of 25 paid posts weekly on a Sunday-to-Saturday UTC schedule.Results and evidence
The campaign’s public record spans May 30–June 10, 2024, with a planned weekly budget of approximately $1,000. Forum records document the branding update from Zeusmix to Zeusmex, a first-week payment announcement and the campaign’s closure after the exchange suspended operations.Campaign details
The engagement involved both a launch-period rebranding and an early business interruption. I updated the campaign materials to reflect the Zeusmex name, then communicated the closure when the team reported investor-related financial difficulties. Participants were informed about the final activity review and released from wearing the campaign branding.
